- - Work closely with sales, engineering & production teams to oversee a portfolio of about 200 SKUs across 14 product categories.
- Lead a team of designers, a copywriter, a web developer, and an agency in the strategic development and execution of new products and marketing campaigns.
- Lead the campaign to revamp MP Lighting's brand image, including website rebuild, upgrading visual elements, defining the brand tone of voice, building a strong online presence through SEO (over 200 keywords), social media & email marketing, and enhancing offline presence via selective trade shows & industry events.
- Coordinate with sales and production teams to plan and execute go-to-market campaigns for an average of 4 new products per year.
- Responsible for communicating with a global network of sales agents to stay updated with their local markets, provide suitable marketing support, and ensure all stakeholders are informed and engaged in all brand initiatives.- Work closely with sales, engineering & production teams to oversee a portfolio of about 200 SKUs across 14 product categories. - Lead a team of designers, a copywriter, a web developer, and an agency in the strategic development and execution of new products and marketing campaigns. - Lead the campaign to revamp MP Lighting's brand image, including website rebuild, upgrading visual elements, defining the brand tone of voice, building a strong online presence through SEO (over 200 keywords), social media & email marketing, and enhancing offline presence via selective trade shows & industry events. - Coordinate with sales and production teams to plan and execute go-to-market campaigns for an average of 4 new products per year. - Responsible for communicating with a global network of sales agents to stay updated with their local markets, provide suitable marketing support, and ensure all stakeholders are informed and engaged in all brand initiatives.
From January 2015, she started to practice leetcode questions; she trains herself to stay focus, develops "muscle" memory when she practices those questions one by one. 2015年初, Julia开始参与做Leetcode, 开通自己第一个博客. 刷Leet code的题目, 她看了很多的代码, 每个人那学一点, 也开通Github, 发表自己的代码, 尝试写自己的一些体会. She learns from her favorite sports – tennis, 10,000 serves practice builds up good memory for a great serve. Just keep going. Hard work beats talent when talent fails to work hard.
Friday, August 1, 2025
Linkedin | MP Lighting | Marketing coordinator
- • Manage Marketing Budget
• Manage Google Business Profile
• Manage and coordinate marketing material for international tradeshows
• Manage Social media (Twitter, LinkedIn, Facebook, Pinterest, Instagram, Archello, Sourcery)
• Design Email marketing campaigns using Mailchimp
• Manage Meta Business Suite
• Manage and update marketing calendar, new launches calendar and tradeshows calendar
•Guide and collaborate with the Graphic designer and web developer to update and work in website and marketing material.
•Check regularly incoming emails and ensure they are promptly delivered to the appropriate recipients.
•Prepare monthly marketing inventory reports
•Prepare monthly marketing reports
•SEO (using MOZ )
•Manage website using WordPress
•Write projects Articles
•Book Hotel accommodation for international tradeshows
•Prepare and post job postings in Indeed.
•Coordinate and plan magazine ads
•Manage company's merchandise
•Register the company in International tradeshows.
•Write articles, emails, and press releases.
A Questrade trailing purchase order
A Questrade trailing purchase order is an advanced buy order that automatically adjusts its trigger price as the market price of a security moves in a favorable direction. It's used to potentially capture an "upswing" in price while limiting risk if the price reverses. Essentially, it's a stop-limit order where the "stop" price (the trigger) is not fixed but moves along with the price. Questrade's learning platform explains.
Here's a more detailed explanation:
How it works:
- Trailing Offset:You set a "trailing offset," which can be a percentage or a dollar amount. This offset determines how far below the current market price your buy order will be triggered.
- Favorable Movement:If the market price moves in the direction you want (e.g., an upward trend), the trigger price for your buy order moves up as well, maintaining the set offset.
- Adverse Movement:If the market price starts moving against you (e.g., declining), the trigger price stops moving, and your order will execute if the price reaches your trigger price.
- Example:Let's say a stock is trading at $50, and you set a trailing stop buy order with a 5% offset.
- If the stock price rises to $55, your trigger price will be $52.38 (5% below $55).
- If the price then rises to $60, your trigger price will be $57.14 (5% below $60).
- If the price then drops to $55, your buy order will trigger at $52.38 (because the trigger price has stopped moving down).
Key Differences from a Regular Buy Limit Order:
- Dynamic Trigger:Unlike a buy limit order, where the trigger price is fixed, a trailing stop buy order's trigger price moves along with the price movement.
- Risk Management:Trailing stop buy orders are primarily used to manage risk and potentially capture upward price momentum, while a limit order is used to buy at a specific price or better.
When to use it:
- Catching Upswings: When you anticipate a stock's price will rise after a period of decline.
- Short Positions: To limit potential losses on short positions if the price of the shorted stock begins to rise.
- Automated Trading: To automate your buy orders and take advantage of market movements without constant monitoring.
Important Notes:
- Trailing stop buy orders are typically available on advanced trading platforms like Questrade Edge platforms.
- The order duration also needs to be set (e.g., Day, Good 'Til Canceled).
- Once triggered, a trailing stop buy order becomes a market order or a limit order (depending on the platform).
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