Friday, August 1, 2025

Marketing coordinator | MP Lighting | 2022 - 2024


MP Lighting logo
      • - Work closely with sales, engineering & production teams to oversee a portfolio of about 200 SKUs across 14 product categories. - Lead a team of designers, a copywriter, a web developer, and an agency in the strategic development and execution of new products and marketing campaigns. - Lead the campaign to revamp MP Lighting's brand image, including website rebuild, upgrading visual elements, defining the brand tone of voice, building a strong online presence through SEO (over 200 keywords), social media & email marketing, and enhancing offline presence via selective trade shows & industry events. - Coordinate with sales and production teams to plan and execute go-to-market campaigns for an average of 4 new products per year. - Responsible for communicating with a global network of sales agents to stay updated with their local markets, provide suitable marketing support, and ensure all stakeholders are informed and engaged in all brand initiatives.

Linkedin | MP Lighting | Marketing coordinator

 

A Questrade trailing purchase order

 A Questrade trailing purchase order is an advanced buy order that automatically adjusts its trigger price as the market price of a security moves in a favorable direction. It's used to potentially capture an "upswing" in price while limiting risk if the price reverses. Essentially, it's a stop-limit order where the "stop" price (the trigger) is not fixed but moves along with the price. Questrade's learning platform explains. 

Here's a more detailed explanation:
How it works:
  • Trailing Offset:
    You set a "trailing offset," which can be a percentage or a dollar amount. This offset determines how far below the current market price your buy order will be triggered.
  • Favorable Movement:
    If the market price moves in the direction you want (e.g., an upward trend), the trigger price for your buy order moves up as well, maintaining the set offset.
  • Adverse Movement:
    If the market price starts moving against you (e.g., declining), the trigger price stops moving, and your order will execute if the price reaches your trigger price.
  • Example:
    Let's say a stock is trading at $50, and you set a trailing stop buy order with a 5% offset.
    • If the stock price rises to $55, your trigger price will be $52.38 (5% below $55).
    • If the price then rises to $60, your trigger price will be $57.14 (5% below $60).
    • If the price then drops to $55, your buy order will trigger at $52.38 (because the trigger price has stopped moving down). 
Key Differences from a Regular Buy Limit Order: 
  • Dynamic Trigger:
    Unlike a buy limit order, where the trigger price is fixed, a trailing stop buy order's trigger price moves along with the price movement.
  • Risk Management:
    Trailing stop buy orders are primarily used to manage risk and potentially capture upward price momentum, while a limit order is used to buy at a specific price or better. 
When to use it:
  • Catching Upswings: When you anticipate a stock's price will rise after a period of decline.
  • Short Positions: To limit potential losses on short positions if the price of the shorted stock begins to rise.
  • Automated Trading: To automate your buy orders and take advantage of market movements without constant monitoring. 
Important Notes:
  • Trailing stop buy orders are typically available on advanced trading platforms like Questrade Edge platforms. 
  • The order duration also needs to be set (e.g., Day, Good 'Til Canceled). 
  • Once triggered, a trailing stop buy order becomes a market order or a limit order (depending on the platform).