Only a fraction of her $$$ is made on the court.
By Corinne SullivanPublished: Aug 28, 2024 12:21
PM EDT
Things you probably know about Naomi Osaka: She’s a four-time Grand Slam singles champion,
she’s in a super-cute relationship with rapper Cordae, she recently
became a mother to the sweetest bb (!!), and she’s refreshingly open
about her mental health journey. What you may not know about the
tennis champ, however, is just how much $$$ she’s worth.
In 2022, Forbes named her the world’s highest-paid female
athlete (and she was the fifth highest-paid female athlete in 2023),
so it’s safe to say Naomi Osaka’s net worth is pretty impressive. The reason
for all that cash? It all comes down to tennis prize money, her skincare line,
and her massive endorsement portfolio.
When she’s not busy sweeping the tennis court, Naomi is
either promoting her beauty brand KINLÒ—which is designed specifically for people with
melanated skin—or signing new endorsement deals with brands like Airbnb and
Beats Electronics. And unsurprisingly, being one of the world’s most marketable
athletes has made her rich rich. But just how loaded is she? Let’s
investigate before she continues her triumphant return to tennis at this year’s
US Open.
First, let’s talk about tennis winnings.
Although she’s been playing professionally since 2013, Naomi
first rose to fame in the tennis world in 2018 after winning her first Grand
Slam at the U.S. Open…against fellow legend Serena Williams, NBD. Since then, Naomi has taken home
three more Grand Slam titles, once more at the U.S. Open and twice at the
Australian Open. Fun fact: Those titles also come with a hefty paycheck!
For the 2018 U.S. Open, a record $3.8 million was
awarded to both the men’s and women’s singles champions, while in 2020, the
prize money was reduced to a mere $3 million for the singles champs. The
Australian Open prize is worth a lil bit less $$$, with the singles winners
taking home $4.1 million Australian dollars (or about $2.8 million USD) in
2019 and $2.13 million Australian dollars (roughly $1.6 million USD) in
2021. And ofc, she gets paid for all her other tournament winnings too. As of
2022, Naomi has reportedly earned more than $21.5 million in prize money during
her career. Okay!!
She also has her own skincare brand.
In September 2021, Naomi launched KINLÒ, which is all about
protecting, repairing, and renewing melanated skin tones at an affordable price
point. The line includes moisturizers, sunscreens, hydrating gels, and lip
balms, among other products, and it became an even bigger hit after Naomi
announced her exclusive partnership with Walmart in April 2022. It’s
unclear how much the company is worth (especially since it’s still pretty new),
but we do know that we wanna add these beauty products to our shopping carts
ASAP:
Her endorsement portfolio is *so* impressive.
The vast majority of Naomi’s earnings come from endorsements
with major companies, which isn’t a huge surprise considering the tennis champ
has racked up more than 20 corporate partners over the years. In May
2022, Forbes reported that Naomi had earned a whopping $58 million from endorsement deals (before taxes and
agents’ fees) over the past 12 months alone. Consider us shooketh.
Some of Naomi’s biggest sponsorship deals include an apparel
partnership with Nike (which she’s had since she switched over from Adidas in
2019) as well as a longtime deal with Japanese sporting equipment manufacturer
Yonex, which has supplied her with rackets since 2008. She’s also endorsed by
well-known brands like Beats Electronics, Mastercard, Panasonic, PlayStation,
Levi’s, Airbnb, Sweetgreen, and GoDaddy, among others. Oh, and she serves as a
brand ambassador for companies like Nissan, Shiseido, Tag Heuer, Beats by Dre,
Bobbie, and Louis Vuitton, just to name a few. It’s no wonder her endorsements
are earning her nearly $60 million a year!!
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And she’s made some smart investments.
In 2022, Naomi left the IMG management company (which she’d
been with since 2016) to cofound her own sports management agency, Evolve,
alongside her agent Stuart Duguid. The two have already signed their first
client—Australian tennis star Nick Kyrgios—so it’s safe to say things are probs
going well. And the year before that, Naomi became a co-owner of the North
Carolina Courage in the National Women’s Soccer League. Literally, when does
she sleep??
And ofc, we’ve gotta talk about her real estate investments
as well. In 2019, Naomi scooped up Nick Jonas’s former Beverly Hills bachelor
pad for $6.9 million, and less than three years later, she bought
Nick and Vanessa Lachey’s former L.A. mansion for $6.3 million.
So…what is Naomi Osaka’s net worth in 2024?
According to Celebrity Net Worth, Naomi Osaka’s net worth in 2024 is an
estimated $45 million, which is…HUGE. And thanks to her many endorsements,
entrepreneurial efforts, and investments, that number will likely only continue
to grow. But don’t worry—Naomi loves to pay it forward too, and she’s spent
time working with tons of charities, including Play Academy, UNICEF, and her
organization, the Osaka
Foundation, which provides tennis lessons to at-risk children throughout
communities in Haiti. All hail queen Naomi!!
