31 Best Email Automation Tools to Transform Your Business
What Is Email Automation?
Email automation is a process where you send targeted email campaigns to your customers through a pre-built and self-operating system.
Usually, this is done with the help of email marketing tools. We’ll give you an entire list of these tools in just a minute.
For now, it’s important to understand the process of email automation.
When you’re using the right tools, you can automatically capture new leads. Then have those leads sent to your mailing list.
And finally, you’ll create and send your automated email campaigns to your leads to transform them into paying customers.
With just a few minutes of your time, you can have this entire email automation system up and running for YOUR site.
But why would you take those few minutes to do so? Here are just a few of the MAJOR benefits of email automation:
- Save Time: Once you’ve built your email automation system, just sit back and watch your customer base grow.
- Improve UX: No more forgetting to follow up with leads as ALL of your leads will get timely follow-up emails.
- Drive MORE Sales: Watch more email subscribers turn into paying customers automagically.
At the end of the day, there’s literally NO reason NOT to use email automation. Especially since most modern tools make the process EASY.
With these benefits in mind, let’s look at our top email automation tools. And since this is such an in-depth guide, you can use the following table of contents to navigate to the sections that interest you most:
- Email Automation Tools
- Email Automation Tools for List Building
- Integrated Email Automation Marketing Tools
- Tracking and Monitoring Tools for Email
- Review and Testing Tools
- Email Marketing Services
Email Automation Tools
In this section, we share the best email automation tools you can use for everything: list building, email automation, tracking and monitoring, and testing.
Let’s jump right in!
Email Automation Tools for List Building
1. OptinMonster
OptinMonster is a premium WordPress plugin that gives you the power to automatically collect and segment email addresses. These can be segmented based on the user’s activity, inactivity, cookies, geographical location, and more.
OptinMonster lets you build stunning lead generation forms that are proven to grow your email list.
With its easy-to-use drag and drop builder, 50+ lead generation form templates, and 6 different campaign types, your forms will both work and look great.
It also offers seamless integration with many of the leading email service providers. That means you can exponentially grow your email list with OptinMonster and then send personalized automated emails via your email service provider.
Email Marketing Automation with OptinMonster
OptinMonster also offers a Real-Time Behavior Automation engine. This powerful engine identifies what users are looking for and shows the perfect optin campaign that’s more likely to convert them into customers.
For example, you can:
- Detect when your visitors are actively leaving leave your site to show relevant campaigns to convert
- Show targeted campaigns to visitors based on the area of the site they are visiting
- Recognize how visitors interact with other offers and follow up with new targeted campaigns
- And much more…
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