Amazon from 2019 to 2022

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 Yet the problem with looking for deeper meaning in Amazon’s recent moves — beyond what we already know about its leaders being leery about the future of the economy and that they bet that a pandemic-fueled e-commerce boom would continue longer than it did — was that Amazon has been in a league of its own as a hiring machine. Between 2019 and 2021, Amazon doubled its employee count, adding 800,000 employees in just two years, including warehouse employees. Amazon now also has more than 300,000 tech and corporate employees across the globe.

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While Amazon had long remained a stable corporate hirer that kept adding new, lucrative roles every year — especially as its stock price rose consistently for much of the past decade — it also developed a reputation among some staff as a sometimes brutal and cutthroat workplace, and one where some employees from underrepresented backgrounds felt discriminated against or worse. Earlier this year, Insider reported that high-performing employees were leaving Amazon corporate divisions at double the normal rate. And according to an internal Amazon memo from June that Recode reviewed, perception of the company’s corporate culture already seemed to be having a negative impact on recruiting even before this cycle of layoffs and pulled offers began.

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Despite offering buyouts to at least hundreds of its recruiters, Amazon expects to hire in some growing areas in 2023, such as Amazon Web Services, even as it retrenches in others like Alexa and its core retail business. After all, if it wants to compete for top tech talent as it pursues ambitions in other industries ranging from e-commerce to video streaming to cloud computing to advertising, it needs to improve its reputation. While 10,000 job cuts only represent approximately 3 percent of all its corporate roles, this is a shift that’s foreign to most employees at Amazon and those who once saw the company as their dream employer.