Amazing Amazon
Amazon has given investors powerful long-term returns, with the stock's 535% gain since mid-2013 being just the latest part of an impressive rise that has made the company one of the most successful stocks in the market over the past 15 years. From its modest roots as an online bookstore, Amazon has pivoted not just to extend its retail reach across just about the entire universe of available goods but also to provide a host of nonretail services. Cloud computing, streaming video, and technological advances like the Kindle reader and Echo smart speakers have given Amazon exposure to some of the highest-growth areas of the tech sector. Acquisitions like the Whole Foods purchase have extended Amazon's reach into the physical-store world, and use of its newly acquired real estate opens up some new opportunities for the e-commerce giant to improve distribution efficiency.
Some investors fear that Amazon might be reaching its peak. But the company still has a number of growth avenues still open, including international expansion and further development of cutting-edge technology. In those areas, Amazon faces extensive competition, and traditional retailers have also fought back to embrace the e-commerce revolution and find ways to get their once-loyal customers to shop with them again. Add to that Amazon's past ability to come up with needs that its users didn't even realize they had, and there should be plenty more room for the tech giant to grow in the years to come.
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