Grammarly launches new features to improve your business writing | techcrunch
Grammarly, the popular spelling and grammar checker, is launching a few new features for its paying users today that go beyond some of its traditional tools to help its users make their overall writing not just technically correct but also more legible. That means the service can now help you restructure sentences for clarity, help you improve your formatting to make your sentences more readable (mostly through suggesting bulleted lists) and suggest changes to your tone.
In addition, Grammarly is also getting a UI update with a new floating sidebar that lets you see all of the service’s suggestions in an easier to read format.
Grammarly’s Nicholas Stanford recently walked me through some of the new features. The main idea here, he noted, is to help writers put the reader at the center. That’s not something that comes naturally to a lot of writers, but that’s essential if you want to get your point across.
“For most people in the world, most of the writing they do — and certainly most of the important writing they do — is actually at work,” he noted. “And these aren’t necessarily people that are professional writers but more regular office workers writing emails, writing marketing pitches and reports. And it turns out that a lot of people feel uncomfortable with writing. It’s difficult. It’s difficult to be understood. It’s difficult to get your message across. How many times have you received a quick little email and thought: is this person upset at me?”
Based on Grammarly’s own research, 75% of its users are afraid of being misunderstood. Yet, after the pandemic started and people began working from home, writing only became a more important part of their jobs.
Today’s updates to Grammarly’s writing assistant are largely based on the company’s AI smarts, though some remain mostly rule-based, too. On the AI side, the service’s new tools for rewriting systems may be the most interesting ones. Typically, tools like Grammarly have focused on the word level — and maybe a bit beyond that for stock phrases. Now, this tool can look at a convoluted sentence and suggest rewrites to make the sentence more readable, for example. Over time, Stanford said, the plan is to make this tool even smarter so that it can understand context across paragraphs, too.
“It’s currently just at the sentence level. We’re trying to start expanding it beyond that, because you’re very limited if you don’t see beyond that what the larger context is,” he explained. The challenge here for a system like this, after all, is not just to suggest a basic rewrite or to break a long sentence into two, but to ensure that the sentence still has the same meaning in the larger context. To enable that, the team built a second system that runs in the background to ensure that the new sentence doesn’t suddenly have a completely different meaning.
As for improved readability, the focus here is mostly on making documents more skimmable by suggesting bullet points instead of long lists in a sentence. The tool can also detect dates and deadlines and bold them to make sure they stand out.
Tone detection is something Grammarly has done for a while. Now, however, the system will not just point out what a document sounds like but provide suggestions for improving it.
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