Marketing and Creative Insights from Unstructured Data: Cloud ML APIs (Cloud Next '19)

Sept. 8, 2021

Here is the link. 

How can businesses use Google Cloud to unlock unstructured data for their marketing and creative analytics? In this session we present two customer examples that use Google Cloud APIs to create actionable signals from unstructured data. Leveraging the Cloud Natural Language API, we show how a big CPG brand built a scalable data pipeline to analyze written product reviews through entity and sentiment analysis. Using the Cloud Vision API, we share the story of a creative agency that built an automated creative pipeline to gather insights at scale by analyzing visual attribute data from images.

Creative analysis at scale with Google Cloud and ML → https://bit.ly/2U1NhwY Watch more: Next '19 Databases Sessions here → https://bit.ly/Next19Databases Next ‘19 All Sessions playlist → https://bit.ly/Next19AllSessions Subscribe to the GCP Channel → https://bit.ly/GCloudPlatform Speaker(s): Sona Oakley, Sjef van Stiphout, James Rappazzo, Tim Booher

Session ID: DA223 event: Google Cloud Next 2019; re_ty: Publish; product: Cloud - Data Analytics - BigQuery, Cloud - Data Analytics - Google Marketing Platform; fullname: Sona Oakley, Sjef van Stiphout, James Rappazzo, Tim Booher;