2000–2007: IBM Emerging Products division
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In 2000, Su was given a year-long assignment as the technical assistant for Lou Gerstner, IBM's CEO. She subsequently took on the role of director of emerging projects, stating that "I was basically director of myself – there was no one else in the group".[6] As head and founder of IBM's Emerging Products division, Su ran an internal startup and hired ten employees to focus on biochips and "low-power and broadband semiconductors". Their first product was a microprocessor that improved battery life in phones and other handheld devices.[7] MIT Technology Review named her a "Top Innovator Under 35" in 2001, in part due to her work with Emerging Products.[24]
Through her division, Su represented IBM in a collaboration to create next-generation chips with Sony and Toshiba. Ken Kutaragi charged the collaboration with "improving the performance of game machine processors by a factor of 1,000", and Su's team eventually came up with the idea for a nine-processor chip, which later became the Cell microprocessor used to power devices such as the Sony PlayStation 3. She continued as vice president of the semiconductor research and development center at IBM,[6] holding the role until May 2007.[20]
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