Introduction
Julia took notes for the study of interview 15 minutes conducted by business school of Wharton, and then she did extra look up google about "google nudge research". So she watch the 5 minutes video of Google diet, and then read the article of the google diet - nudge research.
First round of reading the article
here is the notes:
R - rumor - guess what? never more than 150 feet from some kind of food at Google's New York City offices - the writing is kind of light, start with some humor, a number of distance 150 feet, 50 meters.
24/7 - time, micro kitchen, called scattered micro kitchen, free food
U - unwanted pounds - Google has put itself on a diet.
H - hyper-analyzed and re-engineered to be loaded with "nudges" intended to lead people towards healthier food choices.
F - first things they see, so salad bar was moved to a prime real estate spot by the front entrance.
T - tags - food tags - green tags - indicate low-calorie food, yellow tags for moderate-sized portions and red tags for pastas and desserts.
U - unlimited - unlimited food perk - side effect - more and often
S - smaller sizes - containers - sign - people tend to eat more who take big plates.
F - far - far away - desserts - diet buster - craving - satisfy a craving, not gorge
P - people - people analytics - crunch the number - eating habits - overhaul - overhaul how food was presented around the building
No comments:
Post a Comment