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Buying stocks in bear markets may be the hardest thing for most investors to do because it is so counterintuitive. But if you have cash, you can score some real bargains that others who are fully invested cannot. Snapping up quality stocks you know are being dragged down in the froth of a downturn can unlock future wealth. Make a list of investments that you’d like to own and the prices you’re willing to pay, says Bryan Koslow, a registered investment adviser for New Jersey-based Clarus Financial. When the market sells off and a stock on your list falls to the right price, bingo. “Your list will help you stay disciplined,” says Koslow.
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