July 1, 2016
Study 9 core principles of innovation
1. Innovation comes from anywhere
Moral obligation to extend help, change search result, for example: "How to commit suicide" - National Suicide Prevention Hotline
2. Focus on the user
Worry about the money later, when you focus on the user, all else will follow.
Predictive analysis so search suggestions come up after the user types a few keystrokes. This instant search feature saves the user a few microseconds with each entry. Google sales reps were concerned that this shortened the time customers would review ads, but the company went ahead and believed that it was worth the risk.
"Create a great user experience and the revenue will take care of itself."
3. Aim to be ten times better
If you come into work thinking that you will improve things by ten percent, you will only see incremental change. Think 10 times improvement instead.
4. Bet on technical strengths
a self-driving car - all building blocks - Google maps, Google Earth, and Street View cars.
5. Ship and iterate
Ship your products often and early, and do not wait for perfection.
Google Chrome - launched in 2008, every six weeks Google pushed out an improved version.
6. Give employees 20 percent time
"They will delight you with their creative thinking"
Google street view car -> Google tricycle
7. Default to open processes
Make your processes open to all users. Tap into the collective energy of the user base to obtain great ideas.
Android platform -> open source
voice search app -> children sent clever videos that rival the campaigns of the big ad agencies.
8. Fail well
There should be no stigma attached to failure.
9. Have a mission that matters
Chinese version:
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