Case study: TJX’s stock price 2009 - 2019 - soar nine-fold

TJX — with annual sales of $36 billion, more than Penney and Kohl’s Corp. combined — has kept growing steadily with only a small online presence. About 2% of TJX’s sales come from e-commerce, analysts estimate.

The company has posted positive annual same-store sales gains — that is, sales at stores open at least one year — for 22 consecutive years amid rapid expansion. Dividends have risen for 21 straight years. While other retailers were shuttering thousands of stores in the last two years, TJX’s store count rose 13% in that span to 4,070 locations worldwide.

The result: TJX’s stock price has soared ninefold over the last decade (after adjusting for its latest 2-for-1 split Nov. 6), compared with a threefold increase in the benchmark Standard & Poor’s 500 index. The stock closed Tuesday at $44.07 a share.

TJX is based in Framingham, Mass., but its largest market is California, where it operated 143 Marshalls stores, 117 T.J. Maxx outlets and 78 HomeGoods stores as of Feb. 3, according to the most recent figures TJX makes available.

From the article: These stores keep customers coming back for the thrill of the hunt, Here is the article.