Here is the link.
The 7 Principles are:
#1 Building relationships. As a business owner, Never Consider a transaction as a 1 off thing. Consider a new purchase as a start of a new and beneficial relationship for both parties.
#2 Integrity. The number one reason why people stop buying from a business is that they do not keep a promise they’ve made.
#3 Ask. How many people are afraid to ask for what they want. See most people don’t get what they want because they don’t ask for what they want. Don’t be afraid to ask.
#4 Passion vs. Market. Business is market driven not passion driven. You might be passionate about playing darts in your spare time but there is no market for it. Then you might now make a whole bunch of money with it.
#5 Abundance Vs. Scarcity. Something that holds people back from achieving their full financial potential is that they think that money is on very limited supplies. When they feel like every dollar they made comes at someone else's expense, they feel guilty when they start making more money.
#6 Clarity. Do you normally get in your car and start driving with no idea of where you are going. Not really. You get in your car to go to the grocery store or to work. You have a clear destination.
#7 It’s not about deservingness. Many people believe that if they become more deserving than wealth will come. If they think more positively and then things will turn around.
And don’t get me wrong, being a positive person is a great thing. But it does not equal wealth.
There is a saying that goes
You don’t get what you Deserve, You get what you negotiate.
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