Here are some notes I copied from the above blog
Mental accounting
Study by Epler: rebate (people don’t spend) vs bonus (easy to spend)
Bigger bonus = harder to spend
Credit cards — makes us spend $ we otherwise won’t, and often spend more.
Getting around:
Ditch credit card
Every dollar is the same
Wait before spending the bonus (weeks or months)
All income is earned income
Prospect theory
When decision is to make a preference, people look at the positive qualities
Conversely, when decision is to choose worse option, people look at the negative qualities
In finance:
We assign value to gains or losses in absolute terms and not as a % of net worth. Losing $500 for someone with $1,000 vs someone worth $100,000. Remember, every dollar is the same.
We feel more strongly about losses than gains = loss aversion.
Disposition effect — Sell winners early, hold losers too long.
Sunk-cost fallacy
Drive in snow to attend a game for which we bought the ticket even if it means risking life
Don’t want to appear wasteful
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