Facebook stock: Two days rebound - back up 7%

One of the reasons why Facebook is resilient to boycott attempts, as Barron's has pointed out before, is the sheer number of advertisers on its platform, more than half of which are small and midsize companies. With eight million businesses buying ads, even if the top 10 pulled the entirety of their spend for the first half of 2020, it still amounts to 1.73% of the company's revenue, according to data from Bellini's note.