BigCommerce Holdings Inc
BIGC 23.67% shares surged in the regular and after-hours session Tuesday as the company announced a partnership with social media behemoth Facebook Inc. FB 4.12%.
What Happened: The e-commerce software-as-a-service company said its checkout service would now be available through Facebook subsidiary Instagram's social media platform for eligible merchants in the United States.
Instagram users would be able to shop for products, checkout, and make payments using BigCommerce's service, according to a company statement.
BigCommerce CEO Brent Bellm claimed that a streamlined shopping and checkout experience from social media platforms could positively impact sales.
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