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Dorsey, along with co-founder Jim McKelvey, developed a small business platform to accept debit and credit card payments on a mobile device called Square, released in May 2010. The small, square-shaped device attaches to iPhone, iPad, iPod Touch, or Android devices via the headphone jack, and as a mini card reader, allows a person to swipe their card, choose an amount to transfer to the recipient and then sign their name for confirmation. Square is also a system for sending paperless receipts via text message or email, and is available as a free app for iOS and Android OS.[64][65] The company grew from 10 employees in December 2009[66] to over 100 by June 2011. Square's office is on Market Street in San Francisco.[67] In September 2012, Business Insider magazine valued Square Inc. at US$3.2 billion.[68] Dorsey is CEO of Square, Inc.[69] On October 14, 2015, Square filed for an IPO to be listed on the New York Stock Exchange.[70] As of that date, Dorsey owned 24.4 percent of the company.[71] In March 2020 the FDIC permitted Square to open a bank. It announced plans to launch Square Financial Services in 2021.[72]
He says his three guiding principles, which he says the company shares, are simplicity, constraint and craftsmanship.[30]
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