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Shares of connected-TV platform Roku (NASDAQ:ROKU) were climbing higher on Monday morning even though the market was broadly down. That's because the company announced a deal with Comcast's (NASDAQ:CMCS.A) NBCUniversal to bring its streaming-video channel Peacock to Roku's platform.
As of 10:15 a.m. EDT on Monday, Roku stock was up 14%. For the year, it's up 36%, handily beating the market.
More about video streaming service - ROKU platform
Peacock was one of the few prominent streaming video-on-demand services not available on Roku. NBC's other channels were there. But the two companies were actively negotiating a deal for Peacock. And, as of Friday, it wasn't going well.
According to the website The Verge, all of NBCUniversal's channels were about to be pulled from Roku, unless Roku agreed to NBCUniversal's terms for Peacock. A Roku spokesperson told The Verge that NBCUniversal's terms weren't favorable. Likewise, NBCUniversal said Roku's demands were unreasonable. But something happened over the weekend, and NBCUniversal's channels are staying on Roku, and Peacock is launching on the platform in the next couple of weeks.
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