Lei often often says in public that Mi fans are “science geeks without high incomes,” indirectly indicating that their reviews of the phone are credible.
The fans also did their part by giving the phone free promotion online, especially on Sina Weibo, a popular microblogging platform.
Given its ability to generate word-of-mouth publicity through fans, Xiaomi was able to avoid unnecessary marketing expenditure. It sold its phones in flash sales online, whipping up a frenzy for its latest models.
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I like to learn how to write like the articles on Forbes.com.
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