TECHNOLOGY PLAY
The absence of a renewal reflects Lufthansa’s push towards selling directly — although Lufthansa told Skift it wanted to reiterate Sabre cancelled the agreement, not the airline group.
Lufthansa Group is the leader of the pack in Europe when it comes to New Distribution Capability — the technology standard developed to allow airlines to sell rich content and ancillaries.
Where it goes, others follow. From charging global distribution system fees to removing certain fare types, it has been one of the most aggressive carriers in its shift towards direct sales, whether through the technology standard or via SPRK, its browser-based agency tool.
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