Here is the link.
Marketing professor - buy one and give one for people without shoes - hero product.
$48 to $78 pair of shoe - one model too long - stale - easy to copy.
Sketcher - easy to copy, give away two copies instead of one.
Outside research team - university of San Francisco - reward student attendants - 2011 - include sunglasses - treatment of cataracts
2014 - Toms roasting - weeks of clean water - sales struggled, regain control - whole sale -
Vogue - October 2006 - Direct to consumer - profit margin - slump
Pivot business model - credit rating - loan for 2020
$35 million investment - big obstacles - so many competition - rockport - bankrupt, payless shoe -
sustainable business - focus on social responsibility - focus on product
Brand experience - direct to consumer - Went to retail - department - impact evaluation
Learning organization - that is the key - right product - next big thing again.
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